[lawncheer]

DevOps, at least imo, is not about technology. It is about culture, and applying practices to speed up the various loops across organizational groups (marketing, sales, developers, ops). Of course there will always be trade-offs, if you don't have the budget to hire both an expert in the technologies that, say for example, speed up configuration management, and prevent snowflake servers AND someone to develop the code for the product, the person you do hire, will have to either pull double duty, or the org will have to plan for the fact that it is probably going to be doing "stuff" slower.