[Swifty]

Sorry but Coke didn't make Santa read and round, the character had been depicted like that before. While they did popularise this, and has gone on to inspire the popular image of Santa, so say they created it is going a bit far.

http://www.snopes.com/holidays/christmas/santa/cocacola.asp http://news.bbc.co.uk/1/hi/magazine/7152054.stm