[not_that_noob]

In the early days of the automobile, both electric and non-electric propulsion systems were actively researched and developed - see http://en.wikipedia.org/wiki/History_of_the_electric_vehicle

So Tesla stands as the most recent and the coolest of a long line of electric cars. Just as they have refined the concept of an electric automobile, the latest diesel technology that Audi is incorporating is a refined clean-buring diesel technology without the baggage of the old smokers.

So I'm not sure which retrograde technological movement you have in mind.