[rikf]

I think there are two many lessons that can be learnt from this story.

1. Stay focussed. 2. Keep your team as small as possible.

[nostromo]

3. Ship

[nir]

They did ship. It's not that rare to see their cars driving around Israel. From what I've heard, owners loved them - less so now, obviously.

I think BP burnt through their money too quickly, and ran out of resources (and investor patience) just as they were starting to get some traction.