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by zmitri 4447 days ago
I've worked with many crowd funding campaigns (around 90) and the most successful way to make sure it happens is to send out personal emails (anywhere from 10 to 25% conversion), followed by blast emails (around 10% conversion), followed by Facebook (around 7-8%). Don't even bother with Twitter unless you have over 100K followers or have an engaged following and are going to tweet non-stop (2-3% conversion). I've tracked all this in Mixpanel, so I'm not just giving you made up numbers.

Based on your goal, you will likely need to send out hundreds or potentially a thousand personal emails to your first degree connections.

Once you reach around 40% it makes sense to ask those backers to start to band around the project and share it with their friends. After which, 2nd degree and 3rd degree connections start to back the project as well.

A great Facebook hack is to make an event with the end of the campaign and invite all of your friends.

The reality is, you can still make it happen but it takes a lot of work and you need to really want it. That or find one really big backer.

1 comments

Also, don't listen to the negativity in this thread. The majority of commenters have probably have never done a crowdfunding campaign, and are not likely going to back this because they don't know you.

It's important to have a clear pitch, and easy to follow dialogue, but that isn't going to help you make this goal.