[potatolicious]

Why does it need to be distinguishable? It's a purely informational site whose intent is to educate its users.

If anything this is exactly the sort of site that should follow an expected format, so that users spend more time digesting the information presented instead of learning where everything is.

It's like a restaurant menu - there is some variation between every one, but ultimately they conform to an expected format, and that's a good thing.

There's being different in order to improve upon something, and there's being different for the sake of being different.