We only started marketing after the Kickstarter page went live. From what you're saying it sounds like we need to start the promotion long before that. Thanks for your advice!
I didn't say market. I said you need to build a community. You need to find people who want a game like this but can't build it. Then get them to talk to you and you talk to them. They will help spread your idea. Until you get some like minded people you have no idea if you have a market. Once you know you do have some people (and your mom and friends dont count) kick starter will help you reach more people, but kickstarter cant be your first move.