[wellboy]

For Kickstarter, it's all about getting PR. That's what you should spend all your energy on.

[ada1981]

You can try http://prmatch.com for pay-for-results pr and free tools to help with your kickstarter.

Also, sign up over at AcademyOfCrowdfunding.com for the free training.

Reach out directly to me as we have a program to help reboot failed kickstarters.

You can try a couple of these tactics to see if it will help last minute:

- email all the backers you have and ask them to increase contribution and spread the word.

- find a few companies who might be good sponsors and call them directly and pitch them on a $10k package -- this has worked for some of my clients who had failing projects. You structure sponsorship package basically.

- do a last minute PR push

- create an event and the ticket price is via donation to your campaign

Again, if you don't hit 50% in week 1 or 2 (30 day campaign) you should be going into emergency mode, this is very last minute but you could still pull out a win. Go hard for the week, then do a comprehensive post-morteum, and find a pro to help you plan a reboot strategy.

Happy to give you a free session to analyze your work to date and make some suggestions.

Anthony @ 175g . Com

[picomancer]

This comment is mostly speaking to the author of the parent post, who seems to be a founder of prmatch.com [1].

I think OP represents an underserved market -- people who have a great product idea [2] and want to crowdfund, but don't have a clue about how to do marketing. For crowdfunding, it would be very helpful if the PR folks are rewarded with a percentage [3] of the crowdfunding proceeds when the campaign is successful, rather than cash up front -- this fits the "pay-for-performance" philosophy. And it helps entrepreneurs get another form of feedback -- if no marketers are interested in your product, it may be a sign that your product is so bad it's unmarketable, or your crowdfunding goal is too high, or your reward for the marketer is too low.

Also, "creating a press wishlist" assumes the customer knows something about marketing already. This may be fine for customers who are migrating from other advertising options, but it sounds like a place where people like OP would need hand-holding. I know little about marketing myself, so if I was hiring a marketing expert, I would certainly want to get their input as to the most cost-effective places to put ads or try to get press.

I guess it comes down to whether you're trying to target (A) people who are familiar with marketing, already know what they want, and are just having trouble finding it, or (B) people who have good products but are total noobs when it comes to marketing.

I think types (A) and (B) are both big enough markets to justify your platform catering to both of them, especially if the PR freelancers have a way to distinguish between (A) and (B) type clients (some freelancers might only want to work with one type of client, and it may be a negative experience all around if they get matched to the other type). But it seems like the current website copy is targeted more toward the (A) type.

[1] https://news.ycombinator.com/item?id=6649911

[2] Judging from other comments in this thread, the OP's product idea may need some refinement.

[3] A fixed reward amount would also be possible, but a percentage reward encourages the marketer to keep working and hit stretch goals after the minimum funding goal is reached.

[xur17]

This service looks interesting - does anyone have experience with it, or have any information on typical pricing for it?

I'd be interested to try it out for a web service that I run.