[tpurves]

A related tweet of mine on that same subject circa 2010: https://twitter.com/tpurves/status/19352426907

"Swearing at brands on twitter really is the new and awesome 'nuclear option' for receiving full-on customer support."

back when brands were first getting on twitter, and those of us with a few followers suddenly realize the huge power those brands had accidentally handed over. e.g. Cable internet companies that would normally jerk you around and put you on hold for hours, but one little slightly-swear-word-infused tweet and suddenly you get gold-plated service. Those days were awesome.