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by redfalcon6
4445 days ago
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Wow - kind of suprised that there is no reaction here. I do "big time" consulting where this metric is used all the time. I do believe this could be a very powerful service. Wonder if lack of response is because the startup community doesn't know about these kind of metrics or because it is not tied specifically to metrics which matter for your business (acquisition, revenue, cost, etc). Of course, that has always been the challenge with NPS. |
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We are seeing a fairly strong surge in popularity with Net Promoter within the startup community, but I do think that many people don't understand how deeply NPS relates to those bottom line metrics you mentioned (revenue, LTV, churn, etc). In a predictive fashion no less. Add to that the simplicity from a customers perspective and response rates orders of magnitude higher than traditional research/surveys...powerful stuff.
You correctly noted the challenge of spreading the word (and perhaps benefits) of NPS. I think a lot of that has had to do with the lack of tooling built for this specific purpose, which is something we hope to change in a big way.
Feel free to drop us a note anytime if you'd like to chat further. Would love to get more feedback or answer any other questions you may have.