[a2kadet]

Why? If I'm running late to an appointment I will be willing to pay more than someone who is heading home from work to unwind and is in no particular hurry.

I love the concept that my fate is in my hands. It's not a matter of skill or chance in hailing a cab. I'm given all the information I need to make an adult decision and get to choose if it is worth it or not.

Sorry, rereading that some of the language gives a condescending tone which is very much not my intent.

[alxp]

So I don't actually know, does Uber flash up a big red warning when you're about to book a cab that your usual $10 ride is going to cost you a lot more? One of the reasons people dislike the surge pricing is that it was taking people by surprise.

If Uber wanted to still please the people with more money than time they could just add a 'bribe' button to add $5 or $10 or more to your ride request so drivers will be more likely to accept that request.

[aetherson]

Yes, they show a big warning and make you type in the surge multiplier to confirm that you've seen and understood it.