[hagbardgroup]

I was thinking more from the perspective of how to train hires who are unaware of SEO to a serviceable level as quickly and efficiently as possible. Throwing the beginner's guide at them is efficient. Same goes with clients.

Cutts speaks directly to professionals who have marinated in SEO, often for years. Newbs will not understand most of it, and they have to get the basics first before they can make use of the issues that he helps to trouble shoot.