So you put USD on Starbucks gift cards, sell the code to be used for a drink and receive the money in BTC. You're amassing BTC from disparate sources but it seems you'd be paying a slight premium, however you wouldn't need to register with any exchange.
You do get a pre-loading bonus of bitcoins to play with and you can use those to generate profits - like 1000 people put $10 worth of BTC on the app, spend $5 on a coffee then you have $5000 in BTC to "play" with, eg to sell on.
Hm... not sure how long we'll keep it up. The discount is a promotion, but I imagine we'll keep it in some form as marketing for the product. 10% is a nice number, but we'll test it. As pointed out in other comments, it beats Starbucks's own program, which I like.
We can afford the discount by saving money elsewhere. No credit card fees, etc.
You do get a pre-loading bonus of bitcoins to play with and you can use those to generate profits - like 1000 people put $10 worth of BTC on the app, spend $5 on a coffee then you have $5000 in BTC to "play" with, eg to sell on.
This does all look pretty suspect.