[hagbardgroup]

It is not that Facebook ads suck. They are fantastic for particular, specific business goals. Companies that have access to expensive and effective software outside of Facebook can make even better use of their platform in conjunction with others.

The problem has to do with the messaging to small business people by the big online advertising platforms. The messaging is that it is easy, fast, and has a small minimum spend. It's akin to the '90s era messaging around discount stock brokerages that encouraged average bums to become day traders. While yes, the average bum can day trade, it is not a good idea for the average bum to day trade. It is the same for online ads for people unwilling to spend the time/effort to study, filter out the junk information, and practice.