[cloudwizard]

If you are advertising FB ad services, your conversion would obviously be higher in FB. The fact that it is only 63% better that Google Ads seems poor.

My experience with FB is that the conversion rate is essentially zero and limited by your ability to donate to FB.

[DivByZero]

This is partially true ... but still promoting a b2b service on FB is always tough ... I see many of our customers with b2c products getting crazy conversion rates and spending more and more.