[jscheel]

Normally you would expect marketers to know that when you are dealing with a low amount of traffic (probably from a low spend), one or two errant clicks or a bot can totally throw off your numbers. This article does a great job of showing proving that you need larger datasets to get a better understanding of what's going on. It does a great job of showing the discrepancy in numbers from tracking platforms, but that's probably just because I'm sensitive to that right now, since I've been dealing with it myself fora while.

[DivByZero]

Thanks :) Yep ... I wrote it exactly out of frustration for reading post after post here on HN bashing Fb Ads because of Fake clicks ... people should stop caring about clicks and focus on real metrics. Then a platform may not be a good fit for you, but still you cannot know if you test with a $50 budget