[avalaunch]

Hit up every piece of press I could possibly get. Started with less known publishers and continued to upgrade by leveraging the previous write-up.

Does this work - leveraging previous write-ups to get better press coverage? That would be the most interesting take away for me if it's true.

[anonauthor]

Author here. It worked for us, but I don't know if it works across the board. We looked for any angle to pitch as an exclusive as well.