[palakchokshi]

Without the context of what the product was all the advice he gave is just common sense. The quote below would be spectacular if there were more specifics on how he got featured on USA Today. Did he have a Powerpoint he used to generate interest, did his simple website do the trick, was it the write-ups from the less known bloggers, was it social media campaigns? It sure wasn't a proof of concept since not a single line of code was written. See why knowing the product would help a lot in understanding this post better?

"The results of those efforts were nothing but spectacular. Inside of three months, while still working full-time, we were able to attract nearly 20k sign-ups. Not only that, but we had been featured in everything from Thrillist to USA Today. And, we were finally having discussions with investors. This, mind you, was all before we even had a single line of code — not one."