[Spearchucker]

I'm not so sure identity in that sense is that important. It's important to advertisers for sure, but where's the value to Jane or Joe consumer beyond being able to claim a piece of cloud data as her or his own?

The mistake, in my opinion, is to insist on connecting identities across devices, and across meat space and cyberspace. I don't have any answers, but do know that Kim Cameron's seven laws of identity[1] are the best story I've heard on this.

[1] http://www.identityblog.com/stories/2004/12/09/thelaws.html