[erbo]

From the announcement:

"We are also aware that there are a very significant number of users out there who are embedding the Raspberry Pi into systems and even commercial products. We think there needs to be a better way to allow people to get their hands on this great technology in a more flexible form factor, but still keep things at a sensible price."

"The Raspberry Pi Foundation is a charity, and as with everything we make here, all profits are pushed straight back into educating kids in computing."

In other words, they found a need, they're filling it, and all the profits from filling that need will be plowed back into their primary mission. More money = more kids educated in computing = Good.