[marksweston]

>Clients don't want to read Cucumber specs

Far too broad a generalization I think. I currently work with a non-technical CEO whose first encounter with Cucumber was when we were trying to re-specify a feature that we'd got wrong at the previous attempt. It was a revelation to him, and his initial burst of enthusiasm resulted in his going away and writing - unknown to us - Cucumber Features for about half of the functionality of the app. He's calmed down since then and leaves the actual writing to us, but Cucumber remains our go-to tool for resolving complicated requirements.

Obviously trying to force Cucumber on an unwilling/uninterested client is going be difficult and damaging to the relationship. Maybe if their first experience was a positive one in which using Cucumber helped resolve a communications problem rather than a technical ritual that they were forced to repeat for every user story, then attitudes might change?