[bigbugbag]

From the methods facebook used, I assumed those existed long before they've surfaced to the public so I blocked all thing facebook from my network early on, like buttons and facebook login never had the opportunity to track me as they're filtered out by my firewall.

I started following this trend of blocking unwanted stuff with ads coming to the web (at the time it meant saving bandwidth, money and time) and got serious about it when google stopped being a search engine to an ad agency. I went in full on when google started its surveillance of what everybody was doing on the web outside google (buying urchin and turning it into google analytics).

See this whole thing started with ads which quickly required tools to monitor people interactions with them and it's all been downhill from there.