If you're wondering how he did it, Brad wrote a tool called 'gitbrute'[1] that (as the name suggests) brute-forces the prefix of the hash to whatever you like.
Not just for vanity, either - it makes phishing a hidden service harder: if users know the .onion for Agora starts with 'agora', then a phisher has to invest weeks of compute-time just to get a plausible .onion to start his phish with, rather generate than any old .onion in a millisecond.