[Blahah]

Damien did experiment with having a much lower priced app. What happened was that a lot more people bought it just by browsing the app store for a flashcard app, then got confused by how complex it is, then left negative reviews. The ratings plummeted. The current price is a result of extensive experimentation with price and user base.

We discussed the complexity issue with existing Anki users and they don't fid it complex - but people who aren't already using Anki do. By setting the price higher, volume of sales is sacrificed in preference of selling to people who understand what they are buying.

If people want to buy the cheaper app, that's OK. Some of them are great apps (nowhere near Anki imho, but I'm biased :). We hope that people who derive real value from using Anki every day will understand that the price is a way for them to support the whole Anki ecosystem.

[Walkman]

I was considering buying it for a long time, but never did it. After reading your comments, I instantly bought it! :)