[Hominem]

I don't think it is sinister, or a conspiracy, just the kind of coordinated rebranding and messaging modern corporations do all the time. I don't think it takes a PR genius to say "why don't we wait until after Ballmer leaves before we roll out our new initiatives, while the new CEO is still in his honeymoon stage". Microsoft 2.0, finally emerging, instead of poor old Ballmer, always late to the party with hamfisted plans.