[svas]

I wonder if this will be the death of Hiku? Amazon's product is definitely going to be cheaper than $79 price for Hiku with (obvious) heavy ties into the Amazon ecosystem.

I suppose they could try to pivot and cater to a different ecosystem (Google shopping express, or the like), but seems like an uphill battle.

[listic]

Maybe Hiku could offer their services to the rest of the world? From its homepage, I don't get it whether its business model requires tie-in with a retailer.