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I like how it's a separate device - it's too bad it's only available on the west coast though. AmazonFresh reminds me of "Webvan". Webvan failed during the dot com bubble, maybe Amazon is trying to start this kind of business model up again. I think the grocery delivery service is a great idea, especially now with everyone being so connected. Webvan only failed because they expanded rapidy and weren't able to attract customers at their speedy pace, plus back then not everyone was so connected.