[AJ007]

I paused when I read that too. In sales copy sometimes that extra friction can grab some attention as long as everyone comes to the correct conclusion after thinking about it.

The big "selling" point to me is: this is really easy -- and it won't cost you anything extra in time or money. In fact, you could end up getting more money for your car and with almost zero effort. Which, I think the copy does a good job of.