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by patrickxb
4452 days ago
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TrueCar sounds like a great idea (the dealership system is horrible). But we just used TrueCar when shopping for a new car and instantly got spammy, sleazy emails and phone calls from dealers before even completing the process (which we never did). It wasn't fun. I really wish we didn't give them any information. So I don't have high hopes for this business succeeding. What really needs to happen is that people need to be able to just buy a car like they buy everything else without salespeople in the middle. Why can't I buy a new car from the manufacturer straight from their website? Seeing all the trouble Tesla is having fighting the dealership model is discouraging...hopefully it will improve, I'm just not sure TrueCar is the answer. |
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As a dev who works for company in the same vertical, this is the modus operandi of every dealership in the country. Their online strategy is "Get email addresses from boomers, then spam their inboxes into submission!" As if boilerplate ridden automated emails and $5 off your next dealership tune-up could influence buyers on a once-in-a-decade purchase.
[1]http://www.arcleu.com/how_not_to_advertise_your_websites_liv...