[brandnewlow]

Hi, Kyle.

View through conversions are a metric. They are not a bullshit metric. We know this because we work with thousands of companies and have run lots of "lift tests" to determine incrementality.

Some folks see a big lift, others see a smaller lift.

It depends on your product, funnel, and a host of other factors outside our control as an ad company.

The other annoying thing about the "view through conversions are bullshit" meme is that it implies that all advertising throughout the history of civilization is bullshit. A trip down 101, where several companies with very smart marketers are running billboards shows the fallacy of that. People still buy print ads. Bus ads. Any business that comes from those would also qualify as "view through conversions".

At Perfect Audience we record all the conversions, click and view, and then give you tools to assign a "multiplier" to them based on how much weight you want to give them.

We're rather give you lots of data and easy ways to organize it than offer a black box experience like most of our competitors.