[Shpigford]

Kyle! Thanks for the comment. As with anything anywhere ever, YMMV. Just because a metric is bogus for one business doesn't mean it is across the board.

I have a phone call with almost every new customer and the data from those calls supports VTC as a metric...nearly all new customers saw Baremetrics everywhere before they ultimately converted.

Lots of reasons why that's the case for our business (goes back to the value proposition I mentioned in the article).

Obviously this isn't the case for everyone, but I'm confident in that metric for us.

[spamross]

A way to attribute view through conversions is to have Perfect Audience run a test for you:

Keep cookie-ing people but don't show half of them any ads. Then compare the conversion rate to the people shown ads and come up with VTR attribution coefficient.

[dhfromkorea]

Does Perfect Audience support such testing feature natively? Would be fantastic if I could do that without any configuration on my end.

[brandnewlow]

Not currently but we're working on it! Drop us a line at [e-mail]. I can say for certain that our support team would love to "roll" you away from our distinguished competitor.

[dhfromkorea]

Thanks. We(Plivo) actually tried PA out for the dev-targeting display ad option. (not retargeting). We didn't feel we had the kind of ROI we wanted at that time.

Incidentally, would the reports from Conversion Explorer be more granular than the conversion reports at Adroll? (with Adroll, it's not possible to see the "who" part, but when and where, yes)

[kyledilger]

You're absolutely right.