[DeusExMachina]

I understand your point of finding other content, but usually people don't think that way. From a logical point of view it seems trivial, but psychologically it's different.

One thing is peer pressure. People want to watch what their friends are watching, because they want to be able to discuss about the last movie or the last episode of a series.

Another thing is that when someone wants to watch something, he is not casually browsing for any content, but wants to see something specific. Trailers and commercial do a really good job to captivate the interest of people. The effect, though, is that they will want to see that exact content, no matter how.

[Osmium]

> One thing is peer pressure. People want to watch what their friends are watching, because they want to be able to discuss about the last movie or the last episode of a series.

I agree with you, but I don't think "peer pressure" is the right way of stating it. It's more about existing in the same social context. It's also why a lot of people's conceptions of poverty are often far too limited. Poverty isn't just about not having money for food or shelter – you can have both and still be poor. It's about not being able to exist in that same realm as your peers.