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by bnomis 6156 days ago
I've lived in China for the past 9 years and as far as I can tell everyone uses Taobao so I'd think the Taobao business is doing pretty well. Some more points as to why it's popular:

1. IM between the buyer and seller is built in. There is usually discussion and negotiation over IM before a sale.

2. Funds are held in escrow until the buyer confirms receipt. It uses Alipay - from the parent company Alibaba.