[StevePerkins]

Oh, I thought that the e-book software was launching a mobile/tablet version or something. That would have excited me far more than yet another "me-too" analytics vendor, playing in a niche somewhere between Google Analytics and New Relic.

Why on earth didn't they Google their own proposed name before releasing this? It's one thing to use the same name as another entity in a different field, but to rip-off a name that is already a well known software package too? They'll be lucky to make the first page of Google search results for their own name.