[danjayh]

It depends. If she's relying heavily upon frameworks and canned tools (which is actually a good thing, because re-inventing the wheel is bad), it's entirely possible to build a website without doing any 'engineering'. I typically consider engineering to be algorithms, data structures, performance analysis, etc. Hard computer-sciency stuff ... which definitely has its place on the web - database developers, browser developers, operating system developers ... they are engineers. Websites like Amazon and Facebook also employ engineers, which is why they are able to release new toolsets capable of pushing the envelop in some way. Or maybe I've got it wrong ... I don't really know. I work on hard real-time embedded stuff for my day job (avionics platforms), so my perspective on web stuff might be a bit uninformed.