[FlacidPhil]

Do you not see the big 'A' at the start? 'At its Build 2014 conference' makes sense.

[millstone]

Nevertheless it's hard not to notice that the first word appears to be "tits". Is there a typesetting term for that, like keming?

[mjgoeke]

"kerning"... but (meta) if you read it in an improperly kerned font it probably looking like "keming"

[ryanburk]

epic.

[michaelcullina]

nice!