[ckoglmeier]

Forbes, as usual, churning out horrendously written and poorly thought through articles.

Time spent is a poor way for anyone to evaluate a market or even a single product. It could mean anything from "wow this product is amazing, let me stay on it all day" to "wow this product sucks, and I can't find anything but I need to so I'm going to spend 3 hours on it finding what I need".

Its an even worse choice to then extrapolate that metric into high level prognostications about what does/doesn't matter in the space.

Mobile Web has a role for consumers and companies. Mobile apps, like packaged software of the past, also have a role for consumers and companies. The value is in understanding why they have different use cases and building software that delivers value to users for what they need right now.

But hey, if this poorly written article resonates with you, feel free to listen. And the rest of us will laugh at you all the way to the bank.