[cgulovsen]

The design is clean but think about the message you are sending to visitors of the site. Right now (ignore whatever is in the video. i''m at work and can't watch it and you have to assume there are others that won't watch it as well), you're telling them what the software does, which forces them to see how it fits in to their lives. Tell them exactly how this fits into their life/current practice/problems.

If you know someone who has successfully used this and found it beneficial include a small feature on them. Or do it on multiple people. Visitors will get to see some of its applications and also testimonials are a great way to build trust quickly.

Good luck!

[JoelleAyala]

I agree. The messaging should be focussed on the BENEFITS, not the features. Right now I'm seeing that I can run test more easily without using code...but how does that help me? Why do I need to run test? How will it help my business? What kind of results can I see? Focus on the benefits and solving my problems rather than what the app actually does.