[Hawkee]

I used to be into online retail sales before I got fed up with all the money grubbing. It was all about Black Friday and if you weren't ready with a major production by then or at least Cyber Monday you'd miss the boat on a huge influx of potential revenue. If your Black Friday effort went viral you'd be riding the gravy train all holiday season. I get the sense April Fools has become the Black Friday of social media. If your joke goes viral you've got a huge opportunity for viewership and brand awareness. No thank you. My site doesn't celebrate any "holiday".