If only 70% of people in the UK have a smartphone, then we're not quite there yet.
I would suggest that the people buying Moto Gs are switched on enough to find a bargain via online word-of-mouth, but not willing/able to spend the extra money for a top of the line model.
Some percentage will have been bought for people by a more tech-savvy child/partner/etc. but overall I'd say that owning a Moto G would make you geekier than having whatever the latest big advertising push is for.
What do the blue and yellow line stand for ?
edit: found the wikipedia page
> The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level. In mathematics the S curve is known as the logistic function.
That graph seems to blur and merge the distinction between market share and saturation level.
I would suggest that the people buying Moto Gs are switched on enough to find a bargain via online word-of-mouth, but not willing/able to spend the extra money for a top of the line model.
Some percentage will have been bought for people by a more tech-savvy child/partner/etc. but overall I'd say that owning a Moto G would make you geekier than having whatever the latest big advertising push is for.