[ebrenes]

And it exploded just for those reasons. I sent the link around my company to all the gamers and pretty quickly I saw it crop up on everyone's screen.

The same can't be said for Three's, because there is greater resistance in spreading it and people trying it out. First, I probably wouldn't have tried Threes. Second, I wouldn't have been able to link it easily to people who might have been partially interested in it. Third, the variants and mods were what kept people coming back.