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by Kequc 4465 days ago
You've got the right idea, sooner than I did. As developers we have the capability to create amazing products. Unfortunately an amazing product isn't even remotely close to all you need. Ideally good products would bubble to the surface and people would just use them because they're better products but this is not what happens.

You need the business side of the startup handled for you. It's a huge task, maybe as big as developing the product you are working on. They need to be seducing clients, making phone calls, betting on marketing strategies, setting up events to showcase what you have, and on and on and on.

It's the same reason a big budget movie gets millions of dollars spent just on marketing. Because people don't go to see good movies. They go to see what they've seen before, what they know, or what is marketed to their face all day every day for weeks.

Especially in tech. Facebook is still going strong because it is what people know how to use. Lots of people don't browse for new software unless what they have either stops working or disappears. If you've been doing this for a long time maybe getting a secured salary for a little while is the boost you need. Before you jump back onto startups, but when you do, definitely get this business minded person that you are looking for.