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I can't speak for everyone, but to me MongoDB is far easier than any other NoSQL engine I've looking into. The reason why I said "probably" because I can't speak for every NoSQL database out there. We had a 5 node cluster in Mongo that we moved to Cassandra last summer. While our experience with Cassandra is by and large much more performant and cost effective than MongoDB, getting setup with Cassandra was not as easy with MongoDB. With MongoDB you can literally start throwing data in your database, then add an index after the fact. With Cassandra we had to make sure our data was modeled correctly, and decide where we would denormalize. Riak from what I remember has a similar data model to Cassandra, and Redis isn't something you just "start up and go" (mainly because its an in memory store). So I know for a fact that Cassandra, Riak, Dynamo, and Redis are far more complex than MongoDB. Cassandra even requires you run a "repair" command periodically, and that alone makes it more ops work than Cassandra. We can even throw HBase in there too as it requires Zookeeper nodes, Named Nodes, and all that Hadoop goodness. Now none of these databases are hard to use, but compared to mongo, mongo is a cakewalk. You literally spin it up, throw json inside, and get json back. There is no query writing, and for most cases there is very little ops management. In most cases if a query is slow, you can fix that by adding an index, or moving to SSDs, only once you have exhausted these options do you really have to consider anything else. FullContact also has a similar story : http://www.fullcontact.com/blog/mongo-to-cassandra-migration...
tl;dr Mongo was great for getting the product up and iterating quickly, but then they moved once they thought they needed too. Its my opinion that its far easier to get started with MongoDB that it is to get started with Postgres/MySQL. Lastly, damn the technical reasons why its so popular, Mongo/10Gen used be a huge marketing engine around ~1.6/8. They captured a lot of developer mindshare and I'd attribute that to why its so popular now as well. Wasn't much longer after that when they naysayers & those hurt by the initial hype came out of the woodwork and we got the now infamous "MongoDB is webscale" video. |