[ajkates]

From what you describe, it looks like there may be room for a competitor. Before putting in the time though, do some research (if you haven't already). Can it really be that profitable? What percentage of the market do you plan to capture?

I'm often wary of startups that differentiate themselves on a cost basis when the cost is minimal ($3 in this case). Even if the margins are substantial, the difference between $3 to get things done right, and any other lower price offered by a competitor, just may be an insignificant point of differentiation.

[myoung8]

The cost difference is incurred by the race director (or event management firm), though, not the consumer. A $1 difference over 20,000 registrants is a big difference IMHO.