[thorntonbf]

Can we really call this new technology? I get it that it's a new iteration of eInk technology, but it doesn't seem that Sony is really taking advantage of any of the advances with this implementation. As much as I really want to get excited about this, I just don't see anything here that really does it for me.

As much as I think Amazon needs some competition, I'd love to see them take a swing at this concept with a Kindle - "Technical Edition". While I'd love to see some openness and extensibility via an SDK, I think if you get the price point right, it doesn't much matter. A sub $300 A4 or Letter sized device with the ability to read major document formats, annotate notes and maybe offer a digital note taking solution would be a dream.

But, at $1,100 this is nothing but a interesting but wholly irrelevant spectacle from a company that is rapidly trending in the same direction.