[Yacoby]

Their comment that no one has yet to "beat" threes is in my opinion part of the problem. I get a kick out of beating something, having reached some goal (often in competition with someone else). So maybe 2048 is broken. Doesn't detract from my enjoyment of it.

Also knowing other people had "beaten" 2048 initially helped to made it more addictive.

[hebleb]

I don't see Threes as a game that has to be beaten. I'm picturing the more classic arcade games like Donkey Kong or Tetris where you want to one up your friends by getting a higher score, and getting addicted until you get that high score