[belorn]

> I just don't see how people figure Facebook might ruin this product.

To make the product valuable, it has to be a good platform which other companies can use.

Facebook has ruined many companies that relied on the facebook api to build their businesses. Sometimes facebook reimplemented someones else idea and then remove features from the api to kill the original company.

Making a product based on the Oculus rift platform is a high risk operation. Facebook has already ruined the trust.