I disagree with one "but" in this post. Rebranding is not optional/too expensive. It's THAT important. Don't not do it, and never give up on a necessary TODO. Good luck! You guys are doing great.
All told they've been around since 2011. If they think three years is too late to change brands, well, it just sounds pretty shortsighted to me. They can take their existing customers with them and build much needed credibility in being true to their vision. As long as the new brand is better than the old brand I don't see a downside.
All told they've been around since 2011. If they think three years is too late to change brands, well, it just sounds pretty shortsighted to me. They can take their existing customers with them and build much needed credibility in being true to their vision. As long as the new brand is better than the old brand I don't see a downside.