[ynd]

I think the kickstarter backers are really both investors and customers. They are investors because they do take a risk by paying for a product that doesn't yet exist. This leap of faith from these "customers" allowed Oculus to create a 2 billion dollar product.

People are mad because funding the project through kickstarter created some expectations that were not met. Funding through kickstarter feels like you're investing in grassroots human projects, but this made people realize that it's really just business as usual.