|
|
|
|
|
|
by mikestew
4462 days ago
|
|
|
Assuming the phrase "halo product" derives from "halo effect", I'm confused about how my example isn't the quintessential definition. 1. Buy iPhone. 2. Enjoy iPhone. 3. "Hey, I'll bet Apple's other products are pretty good, too." 4. Profit for Apple. Disagreement on the definition, or poorly explained personal example? (EDIT: now that I think about it, our first iPods were the halo product that made me discard old Apple biases that I was carrying from the 90s.) |
|
|